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		<title>Max Awareness &amp; Trial</title>
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		<pubDate>Sun, 29 Jan 2012 18:42:20 +0000</pubDate>
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		<description><![CDATA[&#160; &#34;If you build it, they will come.&#34; No they won&#39;t. Too many other options your target market already knows about. So what can you do to stand out when you&#39;re starting a new business? Be everywhere your target market hangs out. Offer valuable insight and information. Make irresistable, low risk trial offers that are [...]]]></description>
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		<title>How-to Build an Advisory Business</title>
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		<pubDate>Thu, 26 Jan 2012 19:17:46 +0000</pubDate>
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		<description><![CDATA[Be different - clarify strategic focus.
Be strong - build tactical capacity.
Be committed - drive executional excellence.]]></description>
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		<title>Keywords 101</title>
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		<pubDate>Wed, 10 Aug 2011 15:30:29 +0000</pubDate>
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		<description><![CDATA[Keywords are critical marketing tool. For a small business, what matters most is finding 3-5 keywords for which your business can show up high in search engine results (SER). Search traffic will be relatively modest, &#160;because small businesses can never afford to own high traffic keywords. But if the trickle of traffic you get is [...]]]></description>
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