Marketing How-to Notes

Blogging

Competition

Email Marketing

Email marketing is a lead nurture and customer retention technique. A one page how-to to get you started.

Keywords

One Page Plan

Positioning

Proof of Promise

A worksheet to help you assemble proof of your marketing promise.

Social Media

Strategy

Testimonials

One page on what makes a good testimonial and how to get them.

Web Marketing

A one page "cheat sheet" that takes the mystery out of Web marketing for small businesses: what your website must do for you, getting started withf social media, how you should engage in the "blogosphere" to market your business.