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Collateral
Must-have collateral:
Business card (include all contact/follow info and, if appropriate, a trial offer)
Email signature (4-6 lines with phone, email, website, social media addresses)
Website
Leave behind one-pager or brochure
Lead Generation Basics
1. Tell everyone what you do and how to reach you.
2. Be newsworthy.
3. Take advantage of public speaking opportunities.
4. Do pro bono work.
5. Ask for referrals.
6. Buddy up. Cross-refer with non-competitive, adjacent businesses.
7. Formalize your sales funnel...
2. Be newsworthy.
3. Take advantage of public speaking opportunities.
4. Do pro bono work.
5. Ask for referrals.
6. Buddy up. Cross-refer with non-competitive, adjacent businesses.
7. Formalize your sales funnel...
Strategy & Positioning
We can help you figure out a winning strategy that makes the most of of what you do better than anyone else. Marketing Services.
Proof of Promise
Testimonials, Clients, Awards, Ratings, Professinal Affiliations, Publications, Media Coverage, Appearances, Memberships, Portfolio ...
Website/Blog Build & Training
If you need someone to design, build and train you to use a website and/or blog, consider us. We'll stick with you as long as it takes to build the website marketing hub you need and teach you how to use it. Marketing Services.
Elevator Pitch 101
- 10-20 seconds, max
- No jargon or business speak
- Quantify how you're different
- Be conversational, natural
- Ask for the order!
Marketing Communications
Signage -
Voicemail -
Collateral -
Transaction materials -
Website -
Social media -
Guest posts, comments -
eMails -
Ads -
Direct mail -
Articles, ebooks -
Public relations -
Presentations -
Appearances -
Interviews -
Business operations -
...
Featured Posts
Max Awareness & Trial
"If you build it, they will come." No they won't. Too many other options your target market already knows about. So what can you do to stand out when you're starting a new … [Read More...]
How-to Build an Advisory Business
People often ask us what we did to build the PrimeGenesis business. It's all about being different, strong and committed. Be different - clarify strategic focus. Find a real, unmet … [Read More...]
Client Publications
Recent Clients
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Web Marketing Basics
- Strategy & Positioning (product, target market, sales channels, purchase triggers, competitive advantage, keywords, name/URL, promise, proof of promise).
- Get a Website (your home base). Include:
• Info about your business & you
• A professional headshot
• An introductory video (host on YouTube)
• A contact form (with Captcha)
• Links to your social media channels
• Sharing buttons
• A blog - Use Social Media (LinkedIn, FaceBook, Google+, YouTube, Twitter ... use what's right for your business) as marketing "outposts" - drive social traffic back to your website.
- Blog 1-2 x/week. Build reach and awareness with your expertise.
- Go Mobile. Mobile search is huge and growing fast.
- Network Every Day. Find five new people to follow or connect with every day. Find target contacts. Start by sharing something he/she posts. The social world is reciprocal.
- Make a Trial Offer. Book download, phone consult, product sample ...
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